EMMA is pleased to invite international guests to a conference in Manila/Philippines on November 19 and 20. The idea behind this meeting is to discuss the future of EMMA in Asia and how to promote sustainable growth and prosperity of the In Car Electronic Industry. Many European EMMA Industry Partners agreed to participate and also all EMMA affiliates in Asia will be present in Manila. The schedule includes a discussion about how to grow the Global EMMA Network and how to use it for a better, result-driven communication to the end consumers. The second topic on the agenda is to share considerations how to establish a trade fair or get connected to an existing trade fair in order to create a business hot spot for In Car Electronics and Car Media products. EMMA CEO Alex Klett will present some keynotes about EMMA’s experience since its foundation in 2000 and how Asia can benefit from the steps the association has already implemented. EMMA initiated many projects in the past years and has been the only association worldwide with a network deeply rooted in the car entertainment section. Now it is time to develop EMMA in Asia to become the business oriented platform for all related groups.