The 2013 version of GZAC with more than 110 people in Bangkok Since early 2013, Ground Zero has intensified its strategy and focus to the Asian market and could grow significantly in the Asian territory. With the GZAC 2013 (Ground Zero Asian Conference 2013), a new epoch is made. Distributors and Dealers from 15 Asian countries came to Bangkok to join the Ground Zero event, in total more than 110 people. In a two days setup, amazing new products have been introduced for 2014 to both groups on 2nd and 3rd of September. To it´s Distributors in Asia, Ground Zero shared as well its Future Marketing & Brand Strategy to ensure further growth in Asia. And all the Dealers could see, touch and even “listen” to the new products in different categories.
In addition, all GZ partner could visit the Bangkok Motor Show where Ground Zero´s exposure was as big as never seen before. In cooperation with Mirage, one of Thailand’s best Car Audio Dealer, amazing project vehicles had their premier during the event. The first is a top of the notch High End installation, characteristically simply called “The Reference”. And in the same way spectacular, Ground Zero launched the “BOOMTUK” which might be not comparable to anything seen before. In a three months installation, Mirage installed GZ´s SPL and ESQL components in the typical Thailand three-wheeler (TukTuk). The BOOMTUK project has not only attracted the interest of the local press but to a big amount of end-users visiting the fair.
