Towering Activities at the 2014´2 EMMA European Car Audio Championship event by Ground Zero
For the 2nd time, GZ is the Main Sponsor of the EMMA European Final, held in Salzburg during the “Salzburger Auto Messe”. But in reality, GZ activities are going far beyond:
Back in 2013, the GZ booth at the same event was the “attraction of the whole show”, providing fun and information to end users as well as to GZ´s business partners. For the 2014 event, the guideline has been to put even something on top:
“It is planned to implement our activities in Salzburg based on our 2013 strategy, but boosted by even more eye- and ear-catching highlights”, said Ground Zero’s CEO Karl Felix Lautner. One of those “eye- and ear-catchers” will be the European premier of the already legendary “BOOMTUK”, a three-wheeler full of car audio components, custom made in Thailand and shipped all the way to Europe for its promotion.
Next to this spectacular vehicle, another one is showed: “The Reference”! Based on the latest Honda Accord and in cooperation with one the most prestigious Car Audio Installer in Asia, Mirage Car Audio, GZ shows the ultimate sound performance in a car using only the outstanding components of the GZ Reference Line. “The selection of High-End components, the extraordinary installation and the sound tuning by Mirage are making sure, that everyone visiting the show can see why GZ´s Reference Line is awarded all over the world, including already two EISA Awards in Europe in a row” Karl Felix Lautner is adding when speaking about that 6-months long project.
Following the European trend of “OEM System Integration”, the third vehicle shown at the GZ booth this year, is the 2014 company demo car, a Porsche Boxster of the latest generation. “In this car we show what possibilities we offer, when our customers want to keep the OEM head unit and prefer the smooth installation of speaker upgrades with very few changes of the originality of the car environment” is the comment of Michael Feld, GZ´s head of Product Management. “The upgrade of Sound starts with our GZCS 6-8DSP, which offers an enormous amount of possibilities and is easy to install” Michael adds to his comment.
Besides all these outstanding vehicles, by the way promoted by a team of hot European beauties, Ground Zero will show its latest product line-up including two outstanding product launches in the Reference Line: Firstly, after a three years development and with the target of perfection, the GZPW Reference 250 is showed to the public for the first time. This absolute High End Subwoofer for Sound Quality use comes with various innovations in the best quality hand-made in Germany. At the same time, the GZPM Reference 80, a brand new Mid Range driver is added to line up.
But Ground Zero also means partnership, not to say “family”. And so GZ is inviting all its European business partners to hold the “GZEC 2014”, a one-day conference on Friday the 21st of March. “It would not be GZ, if we wouldn’t add another fun part to it”, Mr. Karl Felix Lautner says, “but that we want to keep a secret for all our partners and friends invited”.
Links to this news
http://www.facebook.com/BOOMTUK
http://www.mirageaudio.com