Mediamobile announced the signing of a new partnership agreement with TomTom, one of the world’s leading suppliers of navigation products and services. Under the agreement, TomTom will provide the company’s highly accurate traffic content to Mediamobile, and thus contribute to the first nationwide traffic service to be broadcast over Germany’s digital radio network: Mediamobile’s V-Traffic Premium DAB.
The V-Traffic service is regarded as an important milestone in establishing digital radio as a new traffic data delivery channel for the automotive and consumer electronics industries in Germany and Europe.
Now German motorists can look forward to receiving traffic information over a data channel with 400 times the capacity of traditional RDS-TMC services. The information is transmitted directly to motorists’ navigation or infotainment systems, helping them travel smarter, save fuel and drive safely. The service is offered on a lifetime basis – a value-for-money proposition with no additional subscription or connection costs on top of the initial fee included in the equipment purchase price.
“The partnership with TomTom brings us the best digital traffic content available in Germany and allows Mediamobile to offer a premium service to German drivers through the latest DAB digital broadcast technology,” explained Andrew Nash, European Sales Director, Mediamobile.
“We are very pleased to provide Mediamobile with our highly accurate TomTom Traffic information. Our partnership sets a new standard for traffic information in the German market,” added Ralf-Peter Schäfer, Vice President Traffic Product Unit & Fellow at TomTom. “It also enables us to broaden the reach of our world-class TomTom Traffic content even further.”